Art Market

New art fair Post-Fair to take place during Frieze Los Angeles.

Maxwell Rabb
Jan 6, 2025 10:12PM, via Post-Fair

View of Santa Monica Beach, California. Photo by Pedro Szekely. Image via Flickr.

When major art fairs like Art Basel and Frieze take root in a city, alternative art fair models often emerge. This February, Post Fair, a new alternative fair, will launch in Los Angeles, running concurrently with Frieze Los Angeles and Felix Art Fair.

Running from February 20th to 22nd, Post-Fair was originally announced as Santa Monica Post Office, inspired by its inaugural venue—a 1938 Art Deco post office just minutes from Santa Monica Beach. On February 5th, organizers of the fair announced its new name. Spearheaded by Los Angeles gallerist Chris Sharp, the event aims to simplify the art fair experience, focusing on solo presentations and reducing participant costs.

Post-Fair 2025 will feature 25 galleries, many of which hail from Los Angeles, including Chris Sharp Gallery and Michael Benevento. Other participating galleries are traveling from cities across the globe, including San Francisco, Dallas, Chicago, Toronto, New York, Milan, and Tokyo. A highlight of the fair will be Sprüth Magers’s presentation of work by the late American artist Kaari Upson.

Sharp recently organized an art fair alternative called Place des Vosges in Paris. Named after the Parisian square where it was located, the exhibition was held during Art Basel Paris in October. The 2024 event featured eight galleries, including Corbett vs. Dempsey from Chicago and Linn Lühn from Düsseldorf.

With participation fees set at $2,000 for project spaces and $6,000 for galleries—considerably lower than those of its larger counterparts—Post-Fair will give galleries another space to showcase work during a major week for Los Angeles.

The full list of participating galleries is as follows:

  • 4649
  • Babst Gallery
  • Castle
  • Chris Sharp Gallery
  • Cooper Cole
  • Cruise Control
  • Ehrlich Steinberg
  • Et al.
  • Good Weather
  • Gordon Robichaux
  • Harlesden High Street
  • House of Seiko
  • Kayokoyuki
  • King’s Leap
  • Laurel Gitlen
  • Lomex
  • Louis Reed
  • Michael Benevento
  • Overduin & Co.
  • P.P.O.W.
  • Roland Ross
  • Sprüth Magers
  • Tanya Leighton Gallery
  • Theta
  • Tomio Koyama Gallery
  • Tureen
  • The Untitled Love
  • ZERO…

Update: This article was revised on January 14th to include Harlesden High Street and Gordon Robichaux among the listed participating galleries. This article was revised on February 6th to reflect the renaming of the fair from Santa Monica Post Office to Post-Fair.

MR
MR
Maxwell Rabb
Maxwell Rabb is Artsy’s Staff Writer.
OSZAR »